Gourav Arora, founder of Hire Smart Private Limited, used Whinta to build a direct WhatsApp recruitment channel — sending job openings to candidates at a cost of just ₹0.10 per message, with zero failed deliveries.
Hire Smart Pvt. Ltd.
WhatsApp Business · Janakpuri, Delhi
🔔 New Opening · Delhi NCR
SEO Head — Reputed Digital Agency
📍 Delhi NCR · 5+ yrs exp · CTC up to ₹12 LPA
Reply YES if interested 👇
Broadcast ✓✓4.9K
Campaign Messages Sent
86.4%
Overall Delivery Rate
24
Campaigns This Period
100%
Top Campaign Delivery
₹0.10
Avg Cost Per Message
0
Blocked / Unsubscribed
Founder & Managing Director — Recruitment, Talent Acquisition & Staffing · 📍 Janakpuri, New Delhi
Hire Smart Private Limited is a recruitment and talent acquisition firm founded by Gourav Arora in Janakpuri, Delhi. Specialising in placing mid-to-senior professionals in digital marketing, design, and technology roles — including SEO Heads, Marketing Executives, and Graphic Designers — Hire Smart needed a faster, lower-cost alternative to expensive job portals. Gourav turned to Whinta to build a direct WhatsApp candidate outreach channel that would deliver job openings instantly, at a fraction of traditional recruitment costs.
Every job posting on Naukri cost Hire Smart ₹5,000+ with no delivery guarantee. Candidates browsed on their own schedule — not Gourav's.
High cost per outreach on portals
Traditional job portals like Naukri and Indeed charged thousands of rupees per job posting, with no guarantee of reaching the right candidate. Hire Smart needed a channel that charged per message, not per listing.
Slow response from passive candidates
Candidates on portals are passive — they browse when they feel like it. Gourav needed a channel where job alerts reached candidates immediately and prompted instant responses.
No control over message delivery
Portal listings have unknown visibility. Hire Smart had no way to confirm whether candidates actually saw an opening, let alone track who engaged with it.
Manual candidate follow-up was time-consuming
Chasing candidates via email or calls for role confirmations burned hours every week. A WhatsApp campaign with a simple "Reply YES to apply" shortcut was the solution.
Thursday · 4:00 PM
Hire Smart candidates respond most on Thursday afternoons
What Whinta changed
24
Campaigns run
5.0K
Candidates reached
₹0.10
Cost per message
Whinta gave Hire Smart a recruitment-grade messaging channel — combining targeted WhatsApp campaigns, live delivery tracking, and wallet-based cost control into a single workflow.
Each open role was sent as a dedicated WhatsApp campaign — reaching only pre-screened candidates with a clear, role-specific message and a frictionless reply CTA.
Whinta's Insights dashboard gave Hire Smart per-campaign visibility — showing exactly how many candidates received, opened, and engaged with each job opening message.
At ₹0.1007 per message including GST, WhatsApp via Whinta let Hire Smart reach 300+ targeted candidates per campaign for under ₹35 — replacing ₹5,000+ portal listings.
Every high-priority campaign Hire Smart ran through Whinta hit 100% delivery. Zero failed messages. Zero candidates missed.
| # | Campaign / Role | Sent | Delivered | Failed | Rate | Date |
|---|---|---|---|---|---|---|
| 01 | SEO Head | 315 | 315 | 0 | 100% | 21 Jun 2026 |
| 02 | Marketing Executive | 296 | 296 | 0 | 100% | 19 Jun 2026 |
| 03 | SEO Head | 291 | 291 | 0 | 100% | 12 Jun 2026 |
| 04 | Graphic Designer | 286 | 286 | 0 | 100% | 11 Jun 2026 |
| 05 | Graphic Designer | 286 | 286 | 0 | 100% | 11 Jun 2026 |
Total Spend ₹504.56
for 5,000 tracked messages across 24 campaigns
100% Delivery rate
on every top campaign — zero messages failed, zero candidates missed
Hire Smart loaded ₹1,180 into the Whinta wallet and ran 24 campaigns — with ₹675.44 still remaining. Every message classified under Utility, ensuring the lowest possible rate.
₹675.44
Wallet balance remaining
~24 days of campaigns left
₹504.56
Amount spent this period
24 campaigns, 5K messages
5.0K
Wallet messages tracked
Across all 24 campaigns
₹0.1007
Avg cost per message incl. GST
Utility category messages
Category
Utility
Messages
3.0K messages
Total spend
₹504.56
Gourav connected Hire Smart's WhatsApp Business API to Whinta, imported 140 pre-screened candidates, and loaded the wallet with ₹1,180. Message templates for SEO, Marketing, and Design roles were approved within 24 hours.
The first two campaigns targeting Graphic Designer candidates went out on 11 June 2026 — 286 messages each, 100% delivered, zero failures.
Back-to-back SEO Head campaigns on 12 June and 21 June sent a combined 606 messages — all delivered at 100%.
Whinta's Best Reply Time feature surfaced Thursday 4:00 PM as the peak response window — unlocking higher candidate engagement on every subsequent campaign.
Hire Smart has run 24 campaigns, spent ₹504.56 total, reached 5,000 candidates at ₹0.10 each, maintained 0 unsubscribes, and achieved 100% delivery on every top campaign — with ₹675.44 still in the wallet.
“We used to spend ₹5,000 just to post one job on a portal. With Whinta, I reached 300+ targeted candidates for under ₹35— and every message was delivered. It's a no-brainer for recruitment.”
— Gourav Arora, Founder, Hire Smart Private Limited · Janakpuri, New Delhi
Unlike emails or portal listings with unknown visibility, Whinta's dashboard shows exactly how many candidates received each message — zero guesswork.
At ₹0.1007/message including GST, WhatsApp via Whinta is 50–100× cheaper than traditional job portals — with real-time delivery tracking included.
Whinta identified Thursday 4 PM as peak response time — allowing Hire Smart to schedule every high-priority role campaign for maximum candidate engagement.
A simple "Reply YES to apply" CTA in each campaign message created a friction-free application flow — no portal login, no form, no friction.
Whether you run a recruitment firm, staffing agency, or HR consultancy — Whinta turns WhatsApp into your most cost-effective and trackable hiring channel.